My Journey into Digital Marketing
My Journey into Digital Marketing
My journey into digital marketing has been anything but conventional. I began my career in the entertainment industry, working on the international release of 35 albums and contributing to a Grammy-winning team. Collaborating with brands like EMI Music, Warner Brothers, and MTV, I became deeply fascinated with branding and audience engagement.
This passion naturally led me to digital marketing, where I saw an opportunity to shape consumer connections in a transformative way. In 2008, with just $2,000, a business card, and a vision, I founded Firm Media at my kitchen table. My goal was simple yet ambitious: to revolutionize marketing for specialty medical practices, including plastic surgeons, oral surgeons, and med spas.
Over the past 17 years, Firm Media has grown into a nationally recognized, award-winning agency, serving over 200 specialty medical doctors and business owners.
Beyond marketing, I co-founded Project Boon, a nonprofit dedicated to addressing food insecurity, and partnered with CASKS Restaurant Group, a fast-casual restaurant chain. Both initiatives reflect my commitment to using business as a force for good.
How Would You Describe Your Working and Communication Style?
I would describe my working style as:
Focused
Adaptive
Strategic
I thrive in high-energy environments where creativity and innovation drive results. My approach is data-driven yet human-centric, ensuring that every decision aligns with long-term success and fosters genuine client relationships.
My communication style is:
Clear
Direct
Transparent
I believe in addressing challenges head-on, rather than sugarcoating issues, while maintaining a collaborative leadership approach that values the best ideas, regardless of hierarchy.
What Is Your Role as CEO of Firm Media?
As the CEO of Firm Media, my role is to:
Set the vision
Drive innovation
Ensure our team delivers measurable results for clients
We stand out by blending data, creativity, and technology into an industry-leading approach that helps specialty practices dominate their market.
Key innovations I’ve introduced:
MediLearn360™: A proprietary system that bridges patient education with lead generation
Market Exclusivity: Ensuring premium, undivided attention for clients in their geographic areas
AI and Automation Integration: Leveraging machine learning to optimize digital advertising for patient conversion
What Services Does Firm Media Provide?
Firm Media specializes in digital marketing for specialty medical practices, including oral surgeons, plastic surgeons, and med spas.
Our services include:
SEO & Content Marketing
PPC (Google Ads, Meta Ads, etc.)
Custom Web Design & Development
Social Media Management
Reputation Management (Reputation Nest™)
Email and SMS Management
Custom Video & Photography Production
Omni Blend™ Advertising
How Does Firm Media Stand Out in the Market?
What sets us apart is that we don’t just provide marketing—we deliver a competitive advantage.
Our clients trust us because we’ve refined a data-driven, proven system that yields consistent, measurable results. Our customer service and exclusive partnerships with organizations like ASAPS, ASPS, and AAOMS further differentiate us.
What Challenges Have You Faced in Your Career?
One of the biggest challenges I’ve faced was launching Firm Media during the 2008 economic downturn. Instead of retreating, I leaned into innovation, assisted local nonprofits with web design, and positioned Firm Media as a valuable partner, not just a vendor.
Another significant challenge was transforming toxic work environments. I learned early that a few negative attitudes can sink an entire culture. Since then, I’ve prioritized building a positive, thriving environment for professionals to excel.
How Do You Leverage Technology for Your Organization’s Growth?
Technology is the foundation of Firm Media’s success, driving:
Innovation
Efficiency
Superior client outcomes
We leverage:
Automation
AI-driven analytics
Data intelligence
These tools help us:
Refine marketing strategies
Enhance client engagement
Maximize campaign performance
From predictive modeling for ad spend to machine learning in PPC, technology allows us to remain agile and deliver personalized, results-oriented solutions.
What Are the Biggest Trends in Your Industry for the Next Five Years?
Key trends to watch:
AI-Driven Strategy in Marketing
Voice & Visual Search Optimization
More Stringent Privacy & Data Regulations
The Necessity of Omnichannel Mixed Media Marketing
Personalized, Data-Driven Customer Journeys
How Is Firm Media Working Towards Sustainability Goals?
Sustainability is a core value at Firm Media. Beyond digital sustainability, our nonprofit, Project Boon, has:
Distributed over 300,000 meals
Contributed nearly 50,000 volunteer hours
We believe in growing while giving back.
What Awards and Recognitions Has Firm Media Received?
Our excellence has been recognized through:
Agency of the Year – American Advertising Federation
National Web Design Awards – Specialty medical websites
Multiple industry recognitions – Media and branding efforts
If You Could Change One Thing About Your Career, What Would It Be?
There’s little I would change. Every challenge and success shaped who I am and where Firm Media stands today.
However, I wish I had realized sooner that:
“True value lies not in the hours worked but in the impact and results delivered.”
That’s the mindset that differentiates the good from the great.
What Can We Expect from You and Your Team in the Future?
Expect continued:
Expansion
Innovation
Impact
We’re:
Refining AI-powered marketing
Expanding into new verticals
Continuing to lead in specialty medical marketing excellence
Quotes That Inspire Me
“Service to others is the rent you pay for the room here on earth.”
– Muhammad Ali
“Innovation distinguishes between a leader and a follower.”
– Steve Jobs
“The best way to predict the future is to create it.”
– Peter Drucker
“A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is.”
– Scott Cook
“Success is not the key to happiness. Happiness is the key to success.”
– Albert Schweitzer
